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	<title>Advercation = Advertising + Education</title>
	<link>http://www.advercation.com</link>
	<description>Advertising + Education</description>
	<pubDate>Mon, 19 May 2008 03:38:46 +0000</pubDate>
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		<title>Age of Conversation II: My Chapter on Fusing Experiential &#038; Social Media</title>
		<link>http://www.advercation.com/2008/05/19/age-of-conversation-ii-my-chapter-on-fusing-experiential-social-media/</link>
		<comments>http://www.advercation.com/2008/05/19/age-of-conversation-ii-my-chapter-on-fusing-experiential-social-media/#comments</comments>
		<pubDate>Mon, 19 May 2008 03:38:46 +0000</pubDate>
		<dc:creator>pcorbett</dc:creator>
		
		<category><![CDATA[istrategylabs]]></category>

		<category><![CDATA[Age of Conversation]]></category>

		<category><![CDATA[Peter Corbett]]></category>

		<category><![CDATA[Advercation]]></category>

		<guid isPermaLink="false">http://www.advercation.com/2008/05/19/age-of-conversation-ii-my-chapter-on-fusing-experiential-social-media/</guid>
		<description><![CDATA[
This week 275 authors submitted their individual chapters for Why Don’t They Get It,  a follow up to The Age of Conversation. (All proceeds go to Variety, The Children&#8217;s Charity.)
Last year I wrote a chapter on how brand marketers should approach using social media for marketing purposes.
Since that time, I launched my own agency, [...]]]></description>
		<wfw:commentRss>http://www.advercation.com/2008/05/19/age-of-conversation-ii-my-chapter-on-fusing-experiential-social-media/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Under Armour Gets It</title>
		<link>http://www.advercation.com/2008/04/18/under-armour-gets-it/</link>
		<comments>http://www.advercation.com/2008/04/18/under-armour-gets-it/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 05:01:00 +0000</pubDate>
		<dc:creator>pcorbett</dc:creator>
		
		<category><![CDATA[facebook]]></category>

		<category><![CDATA[Interact Strategy]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.advercation.com/2008/04/18/under-armour-gets-it/</guid>
		<description><![CDATA[In this new frontier of social media marketing, some brands know how to harness what&#8217;s out there. Others are like lost puppies nipping at every mailman that walks by for potentially encroaching on their brand&#8217;s territory.
Under Armour is a brand that gets it.

A few months ago I wrote a post on my agency site (iStrategyLabs), [...]]]></description>
		<wfw:commentRss>http://www.advercation.com/2008/04/18/under-armour-gets-it/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Tokbox Rox Browser Based Video Voicemail and Conferencing</title>
		<link>http://www.advercation.com/2008/04/07/tokbox-rox-browser-based-video-voicemail-and-conferencing/</link>
		<comments>http://www.advercation.com/2008/04/07/tokbox-rox-browser-based-video-voicemail-and-conferencing/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 03:36:06 +0000</pubDate>
		<dc:creator>pcorbett</dc:creator>
		
		<category><![CDATA[Broadband Video]]></category>

		<guid isPermaLink="false">http://www.advercation.com/2008/04/07/tokbox-rox-browser-based-video-voicemail-and-conferencing/</guid>
		<description><![CDATA[I use lots of web apps. I build them for clients, I try them for fun, and use them for getting stuff done in life in general.
Most of them though I&#8217;ll log into once, poke around, and then never come back to.  Some become an integral part of my daily life (twitter, facebook, workstreamr, [...]]]></description>
		<wfw:commentRss>http://www.advercation.com/2008/04/07/tokbox-rox-browser-based-video-voicemail-and-conferencing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>ncludr launches social network for inanimate objects and people too</title>
		<link>http://www.advercation.com/2008/03/25/ncludr-launches-social-network-for-inanimate-objects-and-people-too/</link>
		<comments>http://www.advercation.com/2008/03/25/ncludr-launches-social-network-for-inanimate-objects-and-people-too/#comments</comments>
		<pubDate>Tue, 25 Mar 2008 18:07:26 +0000</pubDate>
		<dc:creator>pcorbett</dc:creator>
		
		<category><![CDATA[Peter Corbett]]></category>
<category>ncludr</category>
		<guid isPermaLink="false">http://www.advercation.com/2008/03/25/ncludr-launches-social-network-for-inanimate-objects-and-people-too/</guid>
		<description><![CDATA[So, a new parody social networking site launched today called ncludr. I think it might be a self promotional campaign for the digital agency nclud in here in DC.  If it is, good work guys. If not, I&#8217;m interested to see who steps forward as the creator of this socnet - it&#8217;s pretty funny&#8230;check it [...]]]></description>
		<wfw:commentRss>http://www.advercation.com/2008/03/25/ncludr-launches-social-network-for-inanimate-objects-and-people-too/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Marlboro Subjects Spring Breakers to Subliminal Advertising</title>
		<link>http://www.advercation.com/2008/03/24/marlboro-subjects-spring-breakers-to-subliminal-advertising/</link>
		<comments>http://www.advercation.com/2008/03/24/marlboro-subjects-spring-breakers-to-subliminal-advertising/#comments</comments>
		<pubDate>Mon, 24 Mar 2008 19:39:17 +0000</pubDate>
		<dc:creator>pcorbett</dc:creator>
		
		<category><![CDATA[Advercation]]></category>

		<guid isPermaLink="false">http://www.advercation.com/2008/03/24/marlboro-subjects-spring-breakers-to-subliminal-advertising/</guid>
		<description><![CDATA[
I&#8217;m a marketer.  Yep. I admit it. My profession is right up there with Dentists and Lawyers in terms of the public&#8217;s favorite job types.  I typically dismiss the &#8216;evils&#8217; of marketing and advertising, but every once in while something grabs my attention: witness below the underhanded subliminal advertising Marlboro subjects Spring Breakers [...]]]></description>
		<wfw:commentRss>http://www.advercation.com/2008/03/24/marlboro-subjects-spring-breakers-to-subliminal-advertising/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Response to Washington Post MashMeet Remix DC Coverage</title>
		<link>http://www.advercation.com/2008/03/08/response-to-washington-post-mashmeet-remix-dc-coverage/</link>
		<comments>http://www.advercation.com/2008/03/08/response-to-washington-post-mashmeet-remix-dc-coverage/#comments</comments>
		<pubDate>Sat, 08 Mar 2008 18:25:55 +0000</pubDate>
		<dc:creator>pcorbett</dc:creator>
		
		<category><![CDATA[Peter Corbett]]></category>

		<guid isPermaLink="false">http://www.advercation.com/2008/03/08/response-to-washington-post-mashmeet-remix-dc-coverage/</guid>
		<description><![CDATA[Dan Beyer of the Washington Post&#8217;s &#8220;The Washbiz Blog&#8221; recently covered the MashMeet Remix DC party in an article titled &#8220;A Celebrite, a Party, and Web 2.0&#8243; . While the sponsors, organizers an others mentioned in the article are undoubtedly  are grateful for the coverage, there have been rumblings for an number of folks in [...]]]></description>
		<wfw:commentRss>http://www.advercation.com/2008/03/08/response-to-washington-post-mashmeet-remix-dc-coverage/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Facebook is Whoring Out My Friends</title>
		<link>http://www.advercation.com/2008/02/02/facebook-is-whoring-out-my-friends/</link>
		<comments>http://www.advercation.com/2008/02/02/facebook-is-whoring-out-my-friends/#comments</comments>
		<pubDate>Sat, 02 Feb 2008 21:25:38 +0000</pubDate>
		<dc:creator>pcorbett</dc:creator>
		
		<category><![CDATA[Peter Corbett]]></category>

		<guid isPermaLink="false">http://www.advercation.com/2008/02/02/facebook-is-whoring-out-my-friends/</guid>
		<description><![CDATA[Facebook&#8217;s &#8220;Social Ads&#8221; initiative is supposed to create an environment where advertising exists as user initiated product endorsements. Their first push was with Facebook Beacon, which received heavy negative press and significant user backlash.
Today I saw the second instance of Social Ads; my friend Andrew Hyde popped up as a banner add endorsing Union Square [...]]]></description>
		<wfw:commentRss>http://www.advercation.com/2008/02/02/facebook-is-whoring-out-my-friends/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Age of Conversation Part II</title>
		<link>http://www.advercation.com/2008/01/27/age-of-conversation-part-ii/</link>
		<comments>http://www.advercation.com/2008/01/27/age-of-conversation-part-ii/#comments</comments>
		<pubDate>Sun, 27 Jan 2008 16:36:38 +0000</pubDate>
		<dc:creator>pcorbett</dc:creator>
		
		<category><![CDATA[Peter Corbett]]></category>

		<guid isPermaLink="false">http://www.advercation.com/2008/01/27/age-of-conversation-part-ii/</guid>
		<description><![CDATA[Back in the summer of 2007 I had the opportunity to co-author Age of Conversation, which went on to raise thousands of dollars for the  Variety, the Children&#8217;s Charity by donating all profits to that cause. 101 authors got together to provide insight into social media strategy for this book, while raising funds to help [...]]]></description>
		<wfw:commentRss>http://www.advercation.com/2008/01/27/age-of-conversation-part-ii/feed/</wfw:commentRss>
		</item>
		<item>
		<title>WidgetDevCamp Rocked DC</title>
		<link>http://www.advercation.com/2008/01/27/widgetdevcamp-rocked-dc/</link>
		<comments>http://www.advercation.com/2008/01/27/widgetdevcamp-rocked-dc/#comments</comments>
		<pubDate>Sun, 27 Jan 2008 01:59:10 +0000</pubDate>
		<dc:creator>pcorbett</dc:creator>
		
		<category><![CDATA[Widget]]></category>

		<category><![CDATA[washington]]></category>

		<category><![CDATA[Peter Corbett]]></category>

		<guid isPermaLink="false">http://www.advercation.com/2008/01/27/widgetdevcamp-rocked-dc/</guid>
		<description><![CDATA[This Friday and Saturday I co-organized/hosted WidgetDevCamp at Blattner Brunner here in DC.
We explored all things widget related, built applications, and bounced ideas off of some of the brightest minds in the digital space in DC.
A link to the PDF of my presentation is here:

Other presentations will be up on the wiki shortly HERE.
A quick [...]]]></description>
		<wfw:commentRss>http://www.advercation.com/2008/01/27/widgetdevcamp-rocked-dc/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Advercation Makes DC&#8217;s Top Marketing and Social Media Blog&#8217;s List</title>
		<link>http://www.advercation.com/2007/11/24/advercation-makes-dcs-top-marketing-and-social-media-blogs-list/</link>
		<comments>http://www.advercation.com/2007/11/24/advercation-makes-dcs-top-marketing-and-social-media-blogs-list/#comments</comments>
		<pubDate>Sat, 24 Nov 2007 00:09:56 +0000</pubDate>
		<dc:creator>pcorbett</dc:creator>
		
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.advercation.com/2007/11/24/advercation-makes-dcs-top-marketing-and-social-media-blogs-list/</guid>
		<description><![CDATA[
Geoff Livingston of Livingston Communications and author of The Buzz Bin, has compiled a handy list of the greater DC area&#8217;s top marketing and social media blog.
It turns out that Advercation is on that list as #14.
A big thanks to Geoff for pulling this list together and therefore introducing me to a few blogs from [...]]]></description>
		<wfw:commentRss>http://www.advercation.com/2007/11/24/advercation-makes-dcs-top-marketing-and-social-media-blogs-list/feed/</wfw:commentRss>
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