Social Mapping is not new. But Google MyMaps is.
I just created one for DC and sent it to some friends. I wonder what kind of craziness will pop-up: DC is a Hot Mess MyMap
I can hear the nails driving into the coffin of Platial and other social map apps as we speak…
It’s no surprise that Broadband Video is the perfect channel through which politicians can reach their varied and desired target audiences.
Ken Liebeskind of ShootOnline’s iSpot gives a good recap of it’s initial usage thus far in the 2008 Presidential campaign:
“Candidates Use Broadband Videos To Announce Presidential Bids”
I’m quoted in the article and agree with is conclusions. I have to say though that the last qoute should read:
“What we call ‘web 2.0′ technology is enabling users to share media. This sharing ability creates social media. People can comment on it, tag it, mash it up, and foward it on. How do you interact with a TV spot? Really?”
I’m looking forward to working on some interesting interactive implementations this political season and seeing how the rest of the field embraces the new tools that have been created for them to use.
It hasn’t hit the mainstream yet as it is still a little early in this election season, but the political marketing/campaigning buzz will center around the social media aspect of each campaign.
You know what though…I have to wonder if a democratic candidate will create a profile on myspace (owned by FOX> FOX no likey ‘democrate party’ [sic]). Will a republican?
Last night, my roommate (Bart of TrainCheck fame) and I co-hosted a little rooftop/poolside meet and drink with some folks who were in town for Adaptive Path’s User Experience Week 2006.
I got to talking with Kevin Cheng about social bookmarking (i.e. del.icio.us, Digg, Simpy) and the importance of this folksonomic device.
At first glance, social bookmarking seems like merely a convenient way to stash your bookmarks online. The next level reveals itself to those who bother to checkout what other users have tagged.
Kevin brought up what might be - as Bart would say - a contextual leap forward.
What if this massive tag cloud…this folksonomy that we’re creating is able to provide a social context for each of us that will help guide our online search activities and shape our online user experience?
The example Kevin used goes something like this:
What if I’m a designer and I’m searching for free fonts online? I can certainly find them, but this search has been done a million times before. What if we had a tool that enabled the tagged pages of my designer friends to float to the top of my search results based on whatever context I put myself in at the time?
What if I can click a button and change my context to LAWYER or HUSBAND or REPUBLICAN?
Have I missed something? Is someone doing this already? Please comment.
