Me.dium is Kinda Rad. GetSatisfaction definitely is.
Me.Dium is a social app that connects web browsers with one another by tracking their surfing behavior, and displaying their current locations for others to see. Yes this is creepy, but it is certainly interesting to see the web ’socialized’ in this manner. Me.dium also provides an easy way for you to chat with people who are viewing the same sites you are at that time.
From a marketer’s perspective, you could feasibly use this app to introduce Me.dium users to your blog/product site by surfing to the site you’d like people to come to. If you have a big enough friend base, this feature would allow you to draw a large ‘crowd’ of users with you as you travel the web. The larger your sphere of influence, the more pronounced your effect on web traffic would be. Think about how someone like Michael Arrington would effect web traffic patterns if we could see where he is surfing to all day? You’d click and follow along right? I would.
On a related note, it looks like Statisfaction is powering Me.dium’s customer service feedback mechanism.
While I knew Lane Becker and some other West Coast digerati (see “Team Satisfaction” in the right sidebar) were working on a better way for companies to provide customer service, I wasn’t aware of how much progress they had made. Their ‘novel’ idea is to actually listen to customers and act on their feedback. DING!
They’ve already signed up Twitter, Pownce, AT&T, Growl, O’Reilly Media, Google, JumpCut, Apple, Nintendo and a bunch of others. I haven’t really dug deep into this tool yet, but on the surface it looks to be creating a lot of value for customers and companies of all kinds. With a focus on empowering people this way, what’s not to like?
