Advercation = Advertising + Education

FOR IMMEDIATE RELEASE

iStrategyLabs Launches Product Lab and Marketing Strategy Services

Washington, DC, August 27, 2007

iStrategyLabs announced today the formation of a suite of services geared towards enabling businesses to more deeply connect with audiences using integrated marketing, interactive strategy and ideation.

Peter Corbett, Chairman and CEO, of iStrategyLabs leads the new venture from its Washington, DC, headquarters.

Regarding iStrategyLabs key differentiator, Corbett said:

“We’re an idea foundry. What sets us apart is our focus on inventing new products and services for businesses to take to market. Coupled with our integrated marketing and interactive strategy services, our ultimate goal is to generate revenue for our clients.”

iStrategyLabs is currently evaluating digital products that can be deployed by brands in order to stimulate brand awareness, resulting immediate sales and deeper customer loyalty.

Corbett went on to state that:

“We’re looking for three to five core digital products that are in alpha or beta, which we can augmented via interactive strategy recommendations so that we can then find homes for them with leading brands. We’re developing a number of products internally, but feel confident that with a little refining, some of the products that are being developed by passionate programmers can be ready for primetime much faster than without iStrategyLabs involvement.”

Entrepreneurs, inventors and technologist are encouraged to contact peter@istrategylabs.com if they’re interested in exploring partnerships.

About iStrategyLabs

iStrategyLabs is a consultancy focused on providing clients with integrated and interactive marketing strategy. Its product lab incubates digital product ideas, combining strategy, capital and human resources in order to bring them to market for leading brands.

About Peter Corbett

Peter comes to iStrategyLabs with a breadth of knowledge and experience perfectly suited for his role, which focuses on moving clients businesses forward. Peter’s true passion is working with clients to engage consumers using interactive tactics and fusing these methods with an integrated approach.

From web site creation to online media campaigns, mobile marketing and social media, Peter has the experience and understanding to help marketers wrap their minds and business models around the interactive space. Peter has a degree from Emory University’s Goizueta Business School with a focus on operations, management and entrepreneurship. He is also a board member of the Goizueta Business School and the Art Director’s Club of Metropolitan Washington.

Peter’s Blogs and Publications:
www.advercation.com (Interactive Strategy Focused, Author)
www.allfacebook.com (Facebook Focused, Co-Author)

Marketing Plan Walkthrough + Foundational Interactive Tactics (Co-Author)

Age of Conversation (Co-Author)

Connect with Peter:
http://www.linkedin.com/in/pcorbett
http://www.twitter.com/corbett3000
http://www.myspace.com/pcorbett
http://www.facebook.com/pcorbett

Contact:
Peter Corbett
Chairman & CEO
iStrategyLabs
917-748-3595
peter [at] istrategylabs.com
http://www.iStrategyLabs.com

In the interest of more closely tying the DC Tech community together, I’ve begun compiling a list of DC Tech Twitter-ers. If you’re a DC Tech Twitter-er, and not represented below, please leave a comment on this post your twitter link and i’ll add you. Additionally, please include your blog as a reference as well. Lastly, if you follow someone in DC who is a tech oriented Twitter-er, please throw their link into the comments as well. Oh and follow me!

From BarCampDC’s Twitter:

From RefreshDC’s Twitter (if not included above):

From Peter Corbett’s Twitter (my twitter):

DC Based (if not included above):

Non-DC but worthwhile:

From what I’ve gathered from blog posts and emails, BarCamp DC was a great success and will become even better after integrating some attendees’ valuable input.

I was attending the Art Director’s Club of Metropolitan Washington’s annual board member retreat during BarCamp…..so in absentia I’ve been receiving praise for being an organizer.

As much as I enjoy the link love from being included in this group, I can’t share in the credit that Justin Thorp, Jason Garber, M. Jackson Wilkinson, Rodney Degracia, Martin Ringlein, Nick O’Neill, and Justin Stockton deserve as the organizers. I missed out due to a double booking…and for that I’m sad.

Are we ready to plan the next one, though? I’m ready to start organizing for October! How about you?

In addition to my full time role at Blattner Brunner, I’ve happily taken on a resident artist’s role at “X” (aka XinDC) as an Interactive Collaboration Designer (ICD) and VJ.

From the Washington Times article “X marks the next hot spot” :

“In some ways, it resembles an early-era hip-hop party: a gathering of artistic minds working in different disciplines who celebrate their right to create; who vibe off one another; who draw inspiration from their urban environment; who employ and push the capacities of new technologies; who hopefully entertain a few people; and, perhaps most importantly, who have the potential to create a new dialogue between creators and consumers.

‘It’s breaking down barriers between the normal, everyday population and artists and their craft and the skill behind it,’ says David Fogel, who conceptualized X and co-founded 88, one of the groups that produces the evening.”

For more about ICD and my involvement in X, please see my artists bio here.

The next X event in DC will take place at Be Bar on Saturday, 8.18 from 6pm to 10pm.

More details about the event can be found at www.xindc.tv and www.upcoming.org.

I hope to see you there!

Hosted, shot and streamed by Peter Corbett. Produced by the XinDC.tv team.

Video 1:

Video 2:

The following videos contain interviews I conducted at the Web Manager’s Roundtable.

The focus of the discussions was ‘how broadband video can deepen brand engagement.’

Enjoy:

Video 1 of 3

Video 2 of 3

Video 3 of 3

I’m in love with Ustream.tv these days and as a digital agency sponsor of the Web Manager’s Round Table we thought it would be fun to live stream the event.

One Wednesday, July 18th at 8:00 AM Blattner Brunner (bbdigital) will be broadcasting live from an The Web Managers Round Table, a DC event we’re sponsoring that it will focus on “what broadband video can do for your brand.”

This is a gathering of about 100 web managers from around the DC area. We’ll be interviewing interactive marketers, asking them how broadband video is moving their business forward – hopefully we can uncover some tips for you that you can apply to your own online efforts as well.

Please tune in by visiting http://www.bbdigital.com/bbtv tomorrow beginning at 8am!

Or clicking the play button below:

I’ve recently contributed to what may be a first-of-its-kind collaboration via the internet - more than 100 thinkers have joined together online to write The Age of Conversation, a book focused on social media.

After months of preparation, The Age of Conversation was published today and is available for purchase (All proceeds from sales of the book will be donated to Variety, the Children’s Charity).

The book can be purchased here:

Here’s are some articles about the book:

Coverage of the book in Advertising Age

An article in Social Computing Magazine

Some of you may be aware that 102 of my closest friends and I have written a book that is soon to be published. Actually, I’ve never met any of my 102 co-authors, but we all share two common traits: one, we’re obsessed by social media, and two, we love helping children.

So, when the opportunity presented itself for me to write a chapter, whose profits would go to charity (the Variety Children’s Charity), I jumped at the chance. Launch day is a week from today. I’ll post a link to the ecommerce site when it’s up. I hope you all will take a leap, buy the book and know that you will be gaining some valuable knowledge with you purchase as well as donating to a worthy cause.

Launch date: Monday, July 16th

Formats/Prices:

Hardbacks $29.99
Paperbacks $16.95
E-book $9.99

Background
Dedication

Authors:
Gavin Heaton

Peter Corbett
Drew McClellan
Christina Kerley
Valeria Maltoni

Read the rest of this entry »

Frank Gruber of TECH Cocktail has sent out a little sneak preview of what he’s been work on at his new gig at AOL.

From the look of the video, myAOL’s new interface may be a little sexier than iGoogle and MyYahoo! I’m looking forward to seeing this in action.