Advercation = Advertising + Education

I just recieved a twitter msg from Barack Obama that reads:

twitter: BarackObama: Launching Obama Mobile text messaging; text ‘GO’ to OBAMA (62262) to get a free bumper sticker.

Clearly I texted and got back:

Thanks for joining Obama Mobile. To get a free Obama sticker reply STKR & type your complete mailing address. Txt HELP for help, STOP to quit. Std rates apply.

Lastly, I recieved this text:

Thank you for ordering your Obama sticker & joining Obama Mobile. For more info & ringtones visit http://www.barackobama.com/mobile

Twitter + Mobile + Direct Mail…I like that!

Asking for a full postal address via text is quite a request. I wounder how many folks will opt into this. Maybe there could have been a wallpaper for your handset instead. Updated: Wow. Yeah, there are more than a wallpapers @ Barack Obama’s Mobile Campaign home.

Obama’s twitter has 3320 followers. My guess is that about 20% max will text ‘GO’, which means 640 cell #’s will be added to the database. Another 30% might send their full address, leaving us with 96 folks getting stickers from this twitter interaction. The campaign will be touting this promotion elsewhere (I’m surprised I haven’t gotten an email about it yet) just got the email to “Take the Movement Offline”, 12 hours after the Twitter msg.  I like the fact that Twitter friends of Obama are in the know faster than the general audience.

My favorite feature is the ringtone download. I’m not a ‘big ringtone guy’ but “2004 DNC Speech Rock” ringtone is pretty cool. I justed downloaded/enabled it. I’m going to see what my friends’ reactions are when they hear my phone go off.

Othern notes: Looks like the campaign used Jeroen Wijering’s flash media player for the ringtone previews.

Woolly Mammoth Theatre has a show coming up about what you could learn about someone if they died and you found their cell phone. We decided that the best way to engage this on-the-go audience was to create a new kind of mobile campaign. Here’s what you do:

1) Text “get woolly” to 24421

2) You’ll get an SMS back…reply with “get fun”

3) You’ll get a call in number to record a message of something you’ve overheard (keep it rated R/PG-13 if possible)

4) If your msg is cool, we’ll post it to the www.deadmanscellphone.com and/or play it in the theatre prior/after the show.

There are some pretty funny messages up there already. Check it out [Dead Man’s Cell Phone]