Under Armour Gets It
In this new frontier of social media marketing, some brands know how to harness what’s out there. Others are like lost puppies nipping at every mailman that walks by for potentially encroaching on their brand’s territory.
Under Armour is a brand that gets it.
A few months ago I wrote a post on my agency site (iStrategyLabs), about a Facebook Page experiment I was conducting. I secured a number of branded Facebook Pages, and sat back silently watching the fan bases grow.
In my post, I said:
If you’re a brand manager for any of the above, just drop me a line and I’ll coordinate with Facebook to hand you over control of the page. This exercise was not built in order to squat on these pages permanently and it would be silly to delete them at the end of this as the fan base would be disbanded by that action doing more harm than good in my opinion.
So, I got an email from Nate an Interactive Art Director at Under Armour, and he appreciated my brand evangelism and willingness to hand over the fan base (~1200 or so fans). I did so, and Under Armour was kind enough to send me a bag full of sweet gear. You can join their page here.
So, thank you Nate/Under Armour. I look forward to seeing more great campaign from you guys. I shall remain one of your loyal brand evangelists.
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