Advercation = Advertising + Education

“The capitalized value of the trust that exists between the consumer and the company or product.” -Toni Belloni; Group Managing Director, LVMH (Louis Vuitton Moet Hennessy)

Once in a while I find something that simply leaves me speechless.

The following commercial is real.

No, seriously…Eagle Insurance of Chicago created it………………and……….it’s the best/worst commercial ever……….

Let’s just say someone in an eagle suit lays an egg on a car insurance customer’s car. Wow:

Okay, okay…this campaign has already gotten enough media attention, but I just have to say this: WOW, WOW, WOW, HELL YEAH!

I can only imagine what Time Warner (the parent company of Cartoon Network) must be thinking…here are a couple thoughts I would be having if I was the CMO or a brand manager at Cartoon Network:

1) “Holy Jesus. You’re telling me our campaign shutdown all of Boston? SWEET!”

2) “So what you’re saying is all of Boston knows about Aqua Teen Hunger Force now and knows we created this campaign as a teaser for the movie we’re about to open?”

Aqua Teen Hunger Force Movie trailer:

3) “Oh, so the entire county knows about the show now? What’s that you say? The news is breaking internationally? Poor us….can we give our agency some more money to pull off more campaigns like this?”

4) “How do we pretend to care that we shutdown Boston while garnering as much media attention as possible?”

5) “Man I hope some concerned mothers picket in front of the movie opening……while their children slip in behind them and pay $10.25 to see the show. Yeah, that would make news. How else can we piss off moms and other folks who have no sense of humor?”

I just love it. We’re so scared!

….no I don’t really want to piss off moms…cause they have enough to worry about….and no I not glad we’re scared.  It’s kinda sad/necessary actually.