Comments on: Marlboro Subjects Spring Breakers to Subliminal Advertising http://www.advercation.com/2008/03/24/marlboro-subjects-spring-breakers-to-subliminal-advertising/ Advertising + Education Thu, 28 Aug 2008 06:48:05 +0000 http://wordpress.org/?v=2.2.1 By: Marketing Information That Caught My Eye | PowerTeam Marketing Network http://www.advercation.com/2008/03/24/marlboro-subjects-spring-breakers-to-subliminal-advertising/#comment-2735 Marketing Information That Caught My Eye | PowerTeam Marketing Network Fri, 04 Apr 2008 21:28:33 +0000 http://www.advercation.com/2008/03/24/marlboro-subjects-spring-breakers-to-subliminal-advertising/#comment-2735 [...] interesting bit of reprehensible subliminal advertising caught in the act - citizen journalist [...] […] interesting bit of reprehensible subliminal advertising caught in the act - citizen journalist […]

]]> By: Sam http://www.advercation.com/2008/03/24/marlboro-subjects-spring-breakers-to-subliminal-advertising/#comment-2717 Sam Mon, 24 Mar 2008 23:18:25 +0000 http://www.advercation.com/2008/03/24/marlboro-subjects-spring-breakers-to-subliminal-advertising/#comment-2717 Marketers use subliminal advertising? What's next? The governemnt? The government paying third-party vendors? Crazy :) Marketers use subliminal advertising? What’s next? The governemnt? The government paying third-party vendors? Crazy :)

]]> By: pcorbett http://www.advercation.com/2008/03/24/marlboro-subjects-spring-breakers-to-subliminal-advertising/#comment-2716 pcorbett Mon, 24 Mar 2008 20:08:34 +0000 http://www.advercation.com/2008/03/24/marlboro-subjects-spring-breakers-to-subliminal-advertising/#comment-2716 The fact that not a single person i asked in the club could tell me where the ad was make me think they intentionally concealed it - and for that reason they were aiming to take advantage of it's imperceptibility. Why would a brand create and deploy an imperceptible ad? Well....because it's registered by the subconscious, and can drive behavior. The more i think about this the more it seems just plain wrong. Legal or not. The fact that not a single person i asked in the club could tell me where the ad was make me think they intentionally concealed it - and for that reason they were aiming to take advantage of it’s imperceptibility.

Why would a brand create and deploy an imperceptible ad? Well….because it’s registered by the subconscious, and can drive behavior. The more i think about this the more it seems just plain wrong. Legal or not.

]]> By: C.C. Chapman http://www.advercation.com/2008/03/24/marlboro-subjects-spring-breakers-to-subliminal-advertising/#comment-2715 C.C. Chapman Mon, 24 Mar 2008 20:07:02 +0000 http://www.advercation.com/2008/03/24/marlboro-subjects-spring-breakers-to-subliminal-advertising/#comment-2715 That is pretty damn trippy. No idea about the regulations on this sort of thing. Great job capturing it That is pretty damn trippy. No idea about the regulations on this sort of thing.

Great job capturing it

]]> By: Greg Hollingsworth http://www.advercation.com/2008/03/24/marlboro-subjects-spring-breakers-to-subliminal-advertising/#comment-2714 Greg Hollingsworth Mon, 24 Mar 2008 19:54:19 +0000 http://www.advercation.com/2008/03/24/marlboro-subjects-spring-breakers-to-subliminal-advertising/#comment-2714 I don't know about illegal, it's definitely clever, devilishly so in fact. Plus, in Mexico, nothing much is illegal in any form. although, it kind of makes me ashamed of my chosen profession (I'm glad that I smoke Camel.) I don’t know about illegal, it’s definitely clever, devilishly so in fact.

Plus, in Mexico, nothing much is illegal in any form.

although, it kind of makes me ashamed of my chosen profession (I’m glad that I smoke Camel.)

]]> By: cspenn@gmail.com http://www.advercation.com/2008/03/24/marlboro-subjects-spring-breakers-to-subliminal-advertising/#comment-2713 cspenn@gmail.com Mon, 24 Mar 2008 19:50:44 +0000 http://www.advercation.com/2008/03/24/marlboro-subjects-spring-breakers-to-subliminal-advertising/#comment-2713 The FCC classifies any advertisement of 2 frames or less in a 29.97 fps video stream as illegal. This ad looks like it's taking advantage of persistence of vision, not tachistoscopic imaging, so it's probably not illegal in either Mexico or the US. The FCC classifies any advertisement of 2 frames or less in a 29.97 fps video stream as illegal. This ad looks like it’s taking advantage of persistence of vision, not tachistoscopic imaging, so it’s probably not illegal in either Mexico or the US.

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