Facebook is Whoring Out My Friends
Facebook’s “Social Ads” initiative is supposed to create an environment where advertising exists as user initiated product endorsements. Their first push was with Facebook Beacon, which received heavy negative press and significant user backlash.
Today I saw the second instance of Social Ads; my friend Andrew Hyde popped up as a banner add endorsing Union Square Ventures:
I haven’t tested this campaign method myself yet, but I have to say that it’s pretty creepy to see Andrew pimping Union Square Ventures. Is this really the future of advertising?
Justin Thorp said,
Wrote on February 3, 2008 @ 12:29 am
I think it’s awesome. It gives a certain level of context to the ad which is going to cause me to actually pay attention. What’d be even better is if they were paying Andrew a portion of all the money that’s made with the ad.
pcorbett said,
Wrote on February 3, 2008 @ 7:43 am
An Adsense style rev. share would be cool. And yes, the ad certainly caught my attention.