Advercation = Advertising + Education

I’ve been struggling to find a case study on how a brand has used Twitter to truly engage their audience.

Thank you Palm Pictures for finally providing me with a great case study on how a brand can use this social media tool.

Here’s what they did:

0) Palm Pictures is an independent studio focused on the acquisition, production and distribution of innovative music and independent film projects.

1) Palm Pictures created a twitter: http://twitter.com/palmpictures

2) They diligently tweet’d away, providing a running commentary on the films and music they were interested at the time. They provided 155 updates in about 2 months time….which was almost too much…and I almost stopped following their updates.

3) However, one day I received a direct twitter message from a Palm Pictures twitterer Rosalie:

“Hey!!! Thanks for supporting Palm on twitter!!! If you are interested in receiving some screeners mail me on xxxxxxx@palmpictures.com”

4) So as an avid indie film/music fan I was overjoyed to see that Palm Pictures was going to hook me up with some cool merchandise…so i naturally replied and basically said “sweet, hook me up with whatever you’ve got. I LOVE 1 Giant Leap so whatever you think I might like based on that is cool with me.” (I also HIGHLY recommend Sex and Lucia and Bomb the System BTW…actually…anything made by these guys is more than likely worth taking a look at)

5) The payoff came in the mail 3 days later:

Now I’ve got some really awesome films and music to check out this week. Not only that, but when my clients ask me “Peter, how can we use twitter to engage our target audiences?” I’ll be able to point to this case study for a really good example of how to do just that. Great job Palm!