Innovative Mobile Marketing Campaign for Dead Man’s Cell Phone
Woolly Mammoth Theatre has a show coming up about what you could learn about someone if they died and you found their cell phone. We decided that the best way to engage this on-the-go audience was to create a new kind of mobile campaign. Here’s what you do:
1) Text “get woolly” to 24421
2) You’ll get an SMS back…reply with “get fun”
3) You’ll get a call in number to record a message of something you’ve overheard (keep it rated R/PG-13 if possible)
4) If your msg is cool, we’ll post it to the www.deadmanscellphone.com and/or play it in the theatre prior/after the show.
There are some pretty funny messages up there already. Check it out [Dead Man’s Cell Phone]
