Advercation = Advertising + Education

Woolly Mammoth Theatre has a show coming up about what you could learn about someone if they died and you found their cell phone. We decided that the best way to engage this on-the-go audience was to create a new kind of mobile campaign. Here’s what you do:

1) Text “get woolly” to 24421

2) You’ll get an SMS back…reply with “get fun”

3) You’ll get a call in number to record a message of something you’ve overheard (keep it rated R/PG-13 if possible)

4) If your msg is cool, we’ll post it to the www.deadmanscellphone.com and/or play it in the theatre prior/after the show.

There are some pretty funny messages up there already. Check it out [Dead Man’s Cell Phone]

On May 10th, 2007, I produced and co-hosted a Blattner Brunner Brand Energy Workshop entitled: “The Non-Profit Marketing Plan Walkthrough”. This session focused on teaching small non-profits how to think like marketers so they can connect with potential donors, volunteers and clients.

As a passionate alturist, I was happy to create the following doucment with the help of Mark Adams and Greater DC Cares.

Click the image to go to Scribd.com - a nifty document sharing site:

Direct link to The Non-Profit Marketing Plan Walkthrough

It’s interesting to put down roots in a place like Washington DC and to watch it evolve.

One important change is the birth of what could be called Silicon Hill - a city teaming with digitally armed influencers.

This month saw a few events worth mentioning that I hope will continue to grow in strength as the days go by. Here is a summary:

1) World Wide Web Washington (aka WWWW or The Four Ws)

Notes: The WWWW focused on…you guessed it…The Web. We were sponsors of the show [Blattner Brunner / BBDigital]. Somewhere between 250 and 350 folks showed up. Annual event.

2) Mobile Mondays - DC Chapter

Notes: If you want to talk about mobile applications this is the meet up for you.  Every 3rd Monday.

3) Social Media Club - DC Chapter

Notes: Always a good meetup.  Put entrepreneurs, social media hounds, agency folks and an IP lawyer or two together and you’ll get an interesting dialog going I promise…

4) DC Open Coffee

Notes: First meetup was last week and had a great turnout. Passionate entrepreneurs, startup junkies, internet strategists, and coffee….sweet.

5) Tech Cocktail - DC Chapter

Notes: Very well attended kick off event. Looking forward to the next one.

I’m sure I’ve missed some events. I’m trying to go to eveything all the time and that can be tough.

IF I MISSED SOMETHING PLEASE LEAVE A COMMENT.

Firstpartner has shared a very interesting info map of the Widget Universe.

Click the thumbnail for the full PDF:

Here a simple and fun way to hack a twitter badge:

1) Visit a Twitter profile you liked to hack.  Try Rudolph Giuliani’s Twitter or John Edward’s Twitter

2) Right click > View Source and grab this:

<a href=“http://twitter.com/statuses/user_timeline/5672592.rss”>RSS Feed</a>

3) The 7 digits before the .rss is the User ID for Mr. Giuliani

4) Go to the Badges section and grab the following code to create a flash badge:

<div style=”width:176px;text-align:center”><embed src=”http://twitter.com/flash/twitter_badge.swf”  flashvars=”color1=52275&type=user&id=XXXXXXX”  quality=”high” width=”176″ height=”176″ name=”twitter_badge” align=”middle” allowScriptAccess=”always” wmode=”transparent” type=”application/x-shockwave-flash” pluginspage=”http://www.macromedia.com/go/getflashplayer” /><br><a style=”font-size: 10px; color: #00CC33; text-decoration: none” href=”http://twitter.com/RudolphGiuliani”>follow RudolphGiuliani at http://twitter.com</a></div>

5) Replace the “user&id=XXXXXXX” with “user&id=5672592″ or any other user id.

6) Post the new code to a blog/website and you’ll have created someone elses badge.  If you hack a bunch of these together you can create an odd “fly eye view” with windows (badges) constantly updating with tweets.  If you make something like this please comment…it would be cool to see.

Living and working in DC almost necessitates that you become integrated into the political scene somehow.

I’ve largely avoided this reality, but one element of the 2008 campaign has forced me to engage and watch every carefully - the innovative interactive implementations campaigns are using to reach their audiences.

While broadband video was an obvious path to take, and certainly one that should help and hurt candidates this election season, there’s a less obvious tactic being employed; candidates are using Twitter.

Official Twitters:

Barack Obama’s Twitter: http://twitter.com/BarackObama

Note: Confirmed official today by Ravi and Scott Goodstein (who’s running it). Barack we want to see you start using this tool more. If you do, more of us with come to your May 23rd rally in DC.

John Edward’s Twitter: http://twitter.com/JohnEdwards

Note: Staff updates are cool and all. But we’re looking for your posts mostly.

UnOfficial Twitters:

Rudolph Giuliani’s Twitter - http://twitter.com/rudolphgiuliani

Note: Rudy, being the nice Italian American boy from NJ that I am, I reserved your twitter for you so that when you r campaign decides it’s worth using I’ll donate it to you. I had to back Barack this go around thought!

Hillary Clinton’s Twitter - http://twitter.com/hillaryclinton

Notes: Boring.

Mitt Romney’s Twitter - http://http://twitter.com/mittromney

Notes: Double boring.

John McCain’s Twitter - http://twitter.com/johnmccain

Notes: Triple boring.

Satirical Twitters:

Bill Clinton’s Twitter: http://twitter.com/billclinton

Notes: Super NOT boring. Someone has taken Bill’s twitter. Why does that sound vaguely dirty?