Political Campaigning Via Broadband Video
It’s no surprise that Broadband Video is the perfect channel through which politicians can reach their varied and desired target audiences.
Ken Liebeskind of ShootOnline’s iSpot gives a good recap of it’s initial usage thus far in the 2008 Presidential campaign:
“Candidates Use Broadband Videos To Announce Presidential Bids”
I’m quoted in the article and agree with is conclusions. I have to say though that the last qoute should read:
“What we call ‘web 2.0′ technology is enabling users to share media. This sharing ability creates social media. People can comment on it, tag it, mash it up, and foward it on. How do you interact with a TV spot? Really?”
I’m looking forward to working on some interesting interactive implementations this political season and seeing how the rest of the field embraces the new tools that have been created for them to use.
It hasn’t hit the mainstream yet as it is still a little early in this election season, but the political marketing/campaigning buzz will center around the social media aspect of each campaign.
You know what though…I have to wonder if a democratic candidate will create a profile on myspace (owned by FOX> FOX no likey ‘democrate party’ [sic]). Will a republican?
