YouTube Smirnoff ‘Tea Partay’
Bartle Bogle Hegarty has created a YouTube viral execution spoofing hip-hop culture.
Think: Yuppies rapping in Vineyard Vines attire - and instead of swilling Cristal, they’re pouring out Smirnoff Raw Tea for their homies.
Analysis: At first sight this effort by BBH seems dead on. I loved the video on YouTube. However, I have to ask…Why doesn’t teapartay.com have any related content? When you go to the site you are redirected to Smirnoff’s general site, where Smirnoff Ice is prominantly displayed. Even worse, there is a banner in the bottom right of the homepage that has Tea Partay imagery, but it says “coming soon” and you can’t click through. Did BBH not have enought time to make this a complete package? WTF? Looks like the microsite is up.
